Founder of Special Gathering | Entrepreneur | Experience Architect
25 Years
in Business.
Not a Single Paid Ad.
I built my business through relationships, trust, and creating experiences that people remember.
Now I'm sharing the lessons behind the business, the rooms I've built, and the journey that brought me here.
25+ Years of Experience | 250+ Events | Featured on Next Level CEO
Founder of Special Gathering | Entrepreneur | Experience Architect
25 Years
in Business.
Not a Single Paid Ad.
I built my business through relationships, trust, and creating experiences that people remember.
Now I'm sharing the lessons behind the business, the rooms I've built, and the journey that brought me here.
25+ Years of Experience | 250+ Events | Featured on Next Level CEO
FEATURED ON
NEXT LEVEL CEO
Three Entrepreneurs. Three Different Journeys. One Powerful Platform.
DAYMOND JOHN
Founder of FUBU.
Investor on ABC's Shark Tank.
Host of Next Level CEO.
ALICE DANI JOHNSON
Founder of Special Gathering.
25 years building a business through relationships, trust, and meaningful experiences.
RUDY MAWER
Entrepreneur.
Founder of Inside Success TV,
the media network behind Next Level CEO.
Three very different entrepreneurial journeys. One platform dedicated to bringing business stories into the spotlight.
Now, Alice Dani Johnson's story is featured on Next Level CEO, hosted by Daymond John on Rudy Mawer's Inside Success TV network.
What Does It Really Take to Build Something That Lasts?
You can excel at your work and still struggle to find clients. You can create beautiful events yet question their impact. After 25 years, I’ve learned that building a successful, sustainable business takes more than mastering your craft - it takes purpose, relationships, and vision.
01
How do you build a business that attracts clients through trust and referrals?
The relationships, decisions, and lessons behind 25 years of word-of-mouth growth.
02
How do you turn your ability to create incredible events into a sustainable business?
What I've learned about pricing, boundaries, client relationships, and building a business around meaningful work.
03
What separates a beautiful event from an experience that actually changes people?
The philosophy behind the gatherings I've spent my career designing.
FEATURED ON
I Don't Just Produce Events.
I Create the Conditions for Something Meaningful to Happen.
For more than 25 years, I've worked with organizations, leaders, and communities to design and produce gatherings where important conversations can take place.
Through Special Gathering, I've helped create experiences that go beyond the venue, the stage, and the schedule.
Because a room can look beautiful and still leave people feeling invisible.
A conference can have impressive speakers and still fail to create meaningful connections. And an event can run perfectly without accomplishing what it was created to do.
I believe the real measure of a gathering is what people experience inside it and what they carry away. That's the work I've built my business around.
25+ years. More than 250 events. A business built through trust.
YOU'RE PERSONALLY INVITED
A Birthday.
A Premiere.
A Conversation Worth Having.
A Birthday. A Premiere.
A Conversation Worth Having.
Saturday, November 7, 2026
This year, I'm celebrating my birthday in a different way.
I'm inviting you to join me for a special viewing of my Next Level CEO feature, followed by a live conversation about the lessons behind 25 years of entrepreneurship.
We'll talk about building a business through relationships, learning your value, creating experiences that matter, and navigating the journey from working behind the scenes to becoming more visible.
I'll share what worked. What didn't.
And what I wish someone had told me when I started.
Whether you're leading an organization, building an event business, or wondering what your next chapter could look like, I'd love to have you in the room.
RESERVE YOUR COMPLIMENTARY INVITATION
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